Today's Google Breakfast Briefing was a very interesting talk about AdWords search optimisation by Kevin O'Mahony. His talked was focused on how to improve the performance of search campaignsRead More
Sometimes it is a bit confusing what a location extension is, location targeting or even for what exactly location bid adjustment are used. This is supposed to be a little guide to clarify what exactly the three things are, because it seems that people are mixing them up a lot. In this serie of small articles about the different localization options that you have in AdWords, I would like to start with the easiest one: Location Extensions.Read More
I always liked it to try out new things – to be the first. For example, when I bought this tea-to-go cup with integrated tea strainer and the specific tea just produced for that, or the vegetable powder which makes it possible to have kale and spinach for my smoothies always at home without buying it fresh – or do you remember Tamagotchi back in the days? I was the first amongst my friends with one. All the people around me got interested and asked me where I bought it and suddenly they also bought it. Can you relate to that? Wouldn’t it be great to find these influencers online and get them to ‘sell’ your products? But how to identify such influencers in communities and network?Read More
I hope you are having a wonderful Easter weekend with your friends and family. I'm enjoying mine this year apart from my family here on the lovely peninsula Dingle in Ireland.
But just in case you couldn't find any Easter eggs, I collected the best Google Easter eggs that are still active online. And because I don't want to ruin your surprise I won't tell you what's going to happen if you try it.Read More