Location Extensions vs. Location Targeting vs. Location Bid Adjustment in AdWords

Sometimes it is a bit confusing what a location extension is, location targeting or even for what exactly location bid adjustment are used. This is supposed to be a little guide to clarify what exactly the three things are, because it seems that people are mixing them up a lot. In this serie of small articles about the different localization options that you have in AdWords, I would like to start with the easiest one: Location Extensions.

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Happy Easter (egg)!

I hope you are having a wonderful Easter weekend with your friends and family. I'm enjoying mine this year apart from my family here on the lovely peninsula Dingle in Ireland.

But just in case you couldn't find any Easter eggs, I collected the best Google Easter eggs that are still active online. And because I don't want to ruin your surprise I won't tell you what's going to happen if you try it.

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