Location Extensions vs. Location Targeting vs. Location Bid Adjustment in AdWords

Sometimes it is a bit confusing what a location extension is, location targeting or even for what exactly location bid adjustment are used. This is supposed to be a little guide to clarify what exactly the three things are, because it seems that people are mixing them up a lot. In this serie of small articles about the different localization options that you have in AdWords, I would like to start with the easiest one: Location Extensions.

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