AdWords Search Optimisation @GoogleBreakfastBriefing

Today's Google Breakfast Briefing was a very interesting talk about AdWords search optimisation by Kevin O'Mahony. His talked was focused on how to improve the performance of search campaigns. Key points included: was a very interesting talk about AdWords search optimisation by Kevin O'Mahony. His talked was focused on how to improve the performance of search campaigns. Key points included:

  • What to look at when optimising an account.
  • How to achieve best performing results in a search auction.
  • How to improve cost per conversion.

Below you can find a short summary of my tweets that I shared during the talk.

The next (beginners) Breakfast Briefing is next Friday, 6th May, 2016 focusing on Google Adsense and the monetisation of your website.