You can have 500 Facebook friends and nobody could care less about 1920’s vintage dresses or farm tractors, but on Pinterest you can find a community of every niche interest. It is a social bookmarking site to collect and organize all links as visual bookmarks on a digital pin board. These boards can be organized into categories with similar characteristics such as food recipes, travel tips, planning a wedding or DIY instructions. However, Pinterest is not only about collecting and organizing – it is a social network where users can like, comment and repin (=share) a pin.
Choate investigated in a recent paper the value of pins and how exposure can be maximized among the millions of pins each day. He identified four key drivers that influence the shareability of image-based content on Pinterest.Read More