I always liked it to try out new things – to be the first. For example, when I bought this tea-to-go cup with integrated tea strainer and the specific tea just produced for that, or the vegetable powder which makes it possible to have kale and spinach for my smoothies always at home without buying it fresh – or do you remember Tamagotchi back in the days? I was the first amongst my friends with one. All the people around me got interested and asked me where I bought it and suddenly they also bought it. Can you relate to that? Wouldn’t it be great to find these influencers online and get them to ‘sell’ your products? But how to identify such influencers in communities and network?Read More
You can have 500 Facebook friends and nobody could care less about 1920’s vintage dresses or farm tractors, but on Pinterest you can find a community of every niche interest. It is a social bookmarking site to collect and organize all links as visual bookmarks on a digital pin board. These boards can be organized into categories with similar characteristics such as food recipes, travel tips, planning a wedding or DIY instructions. However, Pinterest is not only about collecting and organizing – it is a social network where users can like, comment and repin (=share) a pin.
Choate investigated in a recent paper the value of pins and how exposure can be maximized among the millions of pins each day. He identified four key drivers that influence the shareability of image-based content on Pinterest.Read More