The 2 Characteristics every Digital Marketer should possess

As digital technology is evolving, it's getting more important for digital marketers to be multifaceted and combine both creativity and innovation (being an artist) and handling data and analytics (being a scientist). Engaging with customers on an emotional level is equally important as to analyse data in order to improve its effectiveness. Handling big data, inferring the right decisions and creating content which is convincing – This is the key to success.

The following Infographic by Salesforce shows the differences between the two parts really good: